adidas MEGALIZER | YAK FILMS featuring Les Twins (Criminalz) and Bboy La...

A good advert that I found, worth checking out. An advert for adidas trainers,  filmed & edited by Yoram Savion & Ben Tarquin which features Les Twins from the French dance crew ‘Criminals’, B-Boy Lamine & Mounir promoting Adidas’  ‘Megalizer’ footwear, which they say is “the first shoes that let dancers create their own music with their moves”. Makes me want go and buy those and some adidas. I love the concept of the weight transfer activated switch. Works really well, and a cool way to get target audience interested, the young generation will look at this and see it as cool, well because it is :)