Mediums for Final Major Project

My idea is ready, and now its time to start thing about what is going to be designed to help do this campaign. I had already sort of decided couple of weeks back to do some sort of advert, that could be put on television, sent over the interent (like viral) or even on a games disc before the game starts. Thinking about it now, if placed on a games disc, the parents wouldn't see it, just the kids, and they won't care. So perhaps it could be TV. Also as part of the campaign I will have:

• A logo, for the campaign
• a slogan, to accompany the advert
• information leaflet, to be distributed or picked up in retail/game outlets (contains information relevant to the campaign, and helps make the issue more understood, contact details included and companys that will work alongside, possibly game outlet stores, age rating companys, etc)
• possibly a stand for the leaflets
• maybe small postcards to distribute?
• posters ( displayed at bus stops, in schools, phone boxes, etc)
• t-shirt with campaign logo?

I have started work on a logo. The idea off the logo, is to be simple, and this idea came from the thought of it being aimed at parents, and about protection, and reponsibility. The name isn't decided 100%, but like PEGI, mine is initials, and well you can see below what I mean.

Its commonly known for parents to cover kids eyes if they don't want them to see certain things, like scenes in films, etc. Which is where I got this idea from, as it can also apply to games too. I have tested the design in different colours, may play around with other typefaces, this one is simliar to ones used for companys that do ratings, its kept simple and not to fancy which is why I used a typeface I downloaded called Harabara Bold. Its san serif, and looks clean, but may try the logo with other tyoe and see what looks best. Feedback would be appreciated :)