Well all I can say I think it works, we know its Starbucks still, because they have just removed the text, and the colour used in the logo before, was just the colour around the text, here in the new logo, they've used that colour for the whole thing, which I think works, as when I look at the previous logo, the green was what stood out more.. Each company will start off with a logo, that will gradually undergo changes to it gets to a point where no more can be done. I think this example is one of them, because they can't simplify this anymore withour losing the edge and meaning of their brand.
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