Tuesday, 15 March 2011

Video

The plan for the video, is to do a test shoot, as so I know what sort of shots I can achieve before doing the actual shoot. I have asked some people I know to help and have set up plans, and a script for an idea I have. Also a sheet that describes the intention of the campaign and what it is about, so the people helping are not in the dark. After the test shoot, I am going to be focusing more on the video being done, before attempting to create other mediums for the campaign, such as posters, leaflets, etc. The video is the main drive behind the campaign so getting that right first is the main priority, so the next few weeks before Easter will be devoted to this. The idea of the video is to be viral, and placed online, as more people make purchases online now, so it would seem more effective to have it online. Also, people tend to send and forward things to each other online, same with videos, thats the idea of viral. This is another thing for me to look into, as how the audience will see my video is key. I will look at how parents find out about games and where they purchase them, in order to help make my video accessible to more people.

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