What graphic design skills can be used with the process of marketing?

Task 5

• Designers can help when it comes to research, going out conducting surveys, help with the sort of questions in the survey in order to gain knowledge from the intended target audience. Good use of communication skills are needed by the designer to in order for ideas to be understood.
• Ideas for products, the designer can brainstorm and create thumbnails, looking at examples from other successful marketing companies, using inspiration from other designers to help in the creation of an idea, what they used and how they obtained it.
• development, the designer, once an idea is obtained say a logo, magazine, maybe a piece of packaging design, can use computer applications such as Photoshop, InDesign and use of the Adobe suite, in order to create it. Also, to look for flaws, as after the design is done, and out there, its on your head and the clients if theres something wrong, so as a designer we have to have a sharp eye for detail.
• The designer can help in assistance with production as they should already have experience in areas such as print, packaging, web design, etc and this in turn helps the marketing process as those people may not have the contacts or knowledge, but the designer would, and should.
• The designer can assist in the retail area, with promotion and advertising of the design/product with use of P.O.S, posters, mass media ( television, radio, web), etc which they can help in creating in order to generate large interest from the audience, and in turn help make the client and themselves a lot of money, and generate interest for themselves for future companies who need ideas.