New Project

Well from my last post I wrote I would start a new project. I wasn't sure for ideas at first but then I thought along the lines of my hobbies, and I have been going to the gym a lot, so I thought along the lines of sport and fitness, and decided on sports nutrition. There are so many brands out there, but I feel some of them don't always get the recognition they need, and I thought I would research into why, and what it is that can be done better, by creating my own, unique sports nutrition brand.

I would then need to implement this brand into similar products as well known sports nutrition brands, such as supplements, protein, weights equipment, and normal merchandise like shirts, drinks, etc. I started looking at well known brands, and did a search in Google, and below are some of the results I found.

I narrowed my search down to a few well known brands, and had a look at them individually, to see what they have that works, and what doesn't. A lot of these brands go for the big bold text, as its a nutrition brand and their target audience is fitness buffs and bodybuilder types, so big seems better. Like the one displayed below.

The letters "MN" are large, bold and upper case, so yes it stands out, but just seems to basic and plain for me, nothing is unique about it. It stands for "molecular nutrition" and yet they could have incorporated perhaps something related to molecules somewhere with in the text, make it more interesting and appealing.

This next example is known to me, as this brand I use their products, and going back to what I previously said on the previous brand, this brand uses elements that link to science and molecules, which for me works.

Its one of the top leading competitors in sports nutrition, and their logo stands out for me, the type isn't over-exagerated, its bold and big, and the universal symbol is used to let people know that the latest clinical research goes into the making of their formula's. It kind of looks very science like too, so maybe this is what I need to consider when designing my logo, a element that relates to science/molecules.

So for my next post, there will be some further developments in logo and sports nutrition brands, more research and then I will begin looking into development of my logo.