Relentless advert 2011

This advert I have seen when in the cinema quite a few times, when I see Thor, Kung Fu Panda 2 and Green Lantern, has stuck in my head, because of the way it flows so well. It is called ‘Virtues’ a word that has powerful, perhaps even biblical meaning behind it. Elemental imagery features frequently in the video and the suggestion of good vs evil is played out really well through the use of top athletes such as Jiu-Jitsu champion Roger Gracie, street dancer Zoe Green, BMX star Mark Webb and Gallows guitarist Steph Carter, blended with crows, wolves, fire and shattered glass. It narrates how getting scars that don't fade, but yet they are grateful as it shows what is within them, and what is within reach of them. Basically saying how suffering has been worth it, reaching for whatever goal, shows they have worked hard for it, and the scars stay as a reminder of the hard work put in, could relate to physical and mental scarring. The video is co-directed by Ross Cairns and Matt Follows (click here for his website) – a great piece of work.
A lot of the brands now, like this one are focused on the concept of not giving up, particularly energy drinks, cars and films. Often through our efforts to achieve something we want or need, circumstances can change so much that we may not ever reach our goals. These type of adverts give us a different view, and show us we can achieve our goals, through their advertising and product.

New Nokia Typeface

I love the font and love the fact that they have changed it. The old font started to have an old fashioned and mechanical clang to it, but then again it did give off more confidence. Well done Bruno Maag! I think he has achieved in creating a new typeface that is beautifully minimal, and achieves harmony through simplicity. I don' personally own a Nokia Phone, but I am sure those that do, should be happy with this change.

Funny advert

I like this, as most people would look at it and find it offensive. The designer knows it's target audience and are  playing on the classic, "Well, she slipped and I fell." gag. With young people, something with a bit of humour in could make them look and see the message behind, even if it is a bit extreme, but I think thats deliberate, hence the comic book style.

adidas MEGALIZER | YAK FILMS featuring Les Twins (Criminalz) and Bboy La...

A good advert that I found, worth checking out. An advert for adidas trainers,  filmed & edited by Yoram Savion & Ben Tarquin which features Les Twins from the French dance crew ‘Criminals’, B-Boy Lamine & Mounir promoting Adidas’  ‘Megalizer’ footwear, which they say is “the first shoes that let dancers create their own music with their moves”. Makes me want go and buy those and some adidas. I love the concept of the weight transfer activated switch. Works really well, and a cool way to get target audience interested, the young generation will look at this and see it as cool, well because it is :)

Starbucks New logo

Well all I can say I think it works, we know its Starbucks still, because they have just removed the text, and the colour used in the logo before, was just the colour around the text, here in the new logo, they've used that colour for the whole thing, which I think works, as when I look at the previous logo, the green was what stood out more.. Each company will start off with a logo, that will gradually undergo changes to it gets to a point where no more can be done. I think this example is one of them, because they can't simplify this anymore withour losing the edge and meaning of their brand.