Review Feedback

Well instead of being torn apart, I received some good feedback and some constructive criticism, that has helped a lot. They liked the video surprisingly, and said that they could see the work it has taken since the last tutorial, where all I had was footage, and they like the computer game element, and the mood change from exciting to shocking. Sound needs some work, as I can't achieve a good punching sound, but I am going to record sounds and overlap to perhaps make a more realistic sound. Some bits were pointed out, that may not be necessary, and would help in shortening the video, and making it become more effective. So overall I feel comfortable at this stage, but still some stuff to be done to perfect the video.

Viral Advert

Screen Shots of websites with my advert on, which if clicked will take them to the video, so this helps generate more interest, and help the video spread, and reach the audience.

Game Website

  

MSN Homepage

 

Ebay

Facebook (idea of making a page that can be liked by people, and sent to
contacts so they can forward it onto their friends)

Facebook (also put the video up on the page, and tag actors in, and then their friends
can access and see the video, so it spreads and spreads.

Poster idea to use on web, as link to video. Could be used on leaflet

Poster idea 2

Poster idea 3

These ideas are to help generate interest and views of my online viral advert for awareness of voilence in games and the effects on children and young teens. I will also be working on producing a small flyer/leaflet to provide more information and facts on the issue, it will hekp show what the campaign is about and how I have proved that this is an issue. Video is 70% done, need to add more sounds and work on some effects, and perhaps cut a bit more. Some successful viral adverts, examples that are below this post are over 1 min long and work, and they work because they show things that entice people, or there are things that you wouldnt see in a normal TV advert. Peers of mine, and friends can understand the video and have said good things so far, and I believe you learn just as much from them as you can from tutors. Past projects I have been told "I dont do enough research", think this blog and sketchbook will prove that point wrong...as for my final, well lets hope they don't say at this review that I have wasted 10 weeks, like the last project. Long as I am happy and my colleagues like the video and work, I am happy. Can't please everyone...

Rock you

Back from 2004, this recieved over 45 million views online. Perhaps because it has Beyonce, Pink and Britney half clothed for a Pepsi ad. Still it worked!

YouTube HD Camera Trick Challenge

Piano stairs

The T-Mobile Dance

This is a good example of a viral advert, that works extremely well. I will find other examples to see how I can compare what the outcome of my own one will be like and how I will get it on the Internet. Other examples to be posted soon.

Campaign logo for Major project

Idea behind this, is the thought of protection. The child's face is sad, as they can't see the content, but parents is normal, neither happy nor sad. As being happy, would show the adult as enjoying the content, and if sad, well then they shouldn't look at it at all.

Video

Video is coming along nicely, since last tutorial I have edited my footage, what I showed previously was just footage, unedited, and I got told by Hugh to cut bits out, which I was going to do anyway, at that time all I had was footage I had shot the day before. So should have a different reaction to it at the review, hopefully not get told the same thing....the idea is to show a kid playing the the violent game, the video shows time passing by as his playing, which is a contributing factor to violence in kids from games, as well as the content. It then goes on to show him going home from school, and he gets into a fight, and he perceives it like the game he plays, and then changes to show how its real and not a game, adding more seriousness, shock to the situation. He then wakes up after, and continues with the game, believing its just a dream, but his hands are bruised to show that perhaps its not....

Someone pointed out theres no link to to violence from games. His playing a game at the beginning, think that clarifies that....and my research shows in studies that violence in games contributes to violence in kids and young teens, because of the repetitiveness of it, which makes it stick in mind, like learning. Heres a link to where they talk about tests conducted in 2006 (http://www.msnbc.msn.com/id/16099971/). Games haven't been around as long as TV, so not a lot of research has gone into them and the possible effects. But anyway, that aside here are some stills from my video so far. I have used similar planning as like the drinking advert with the guy who thinks his a superhero, and falls off scaffolding, it has shocking moment when scenario changes and he falls.

So...thats what I have so far, I will upload the video done, well after its done, still a bit of editing to do, and still have the review friday, so whatever feedback I get depends on what I have to change, which hopefully won't be all of it, like I was told on the last project :( . But I think my research is good, and theres reasons why I have done things certain ways, and I hope people will see that.

Think! Drink Driving Advert

Moment of Doubt road safety advert

Hen party enjoy an unforgettable big night out!

Example I remembered from a few weeks back, an example of a campaign advert thats rather shocking. There are a few other examples I am trying to remember, and I will post them up when I can.

Logo for voilence in games campaign-testing

These are expressions on the faces of the people in the logo. Previously, they were just plain expressions, but I thought I need to show that I have tried other options before deciding on the final logo. Peoples feedback from previously was good, they pointed out that the hand over the eyes shows that they are being prevented from seeing something, giving the the feeling of protection, they also said its good that the hand is over the eyes, and not the mouth, otherwise it could be interpreted as being something to do with paedophiles, which is what I first thought when I first started designing this, and the hand is placed over the childs eyes. The expression on the child could be sad, as the parent is stopping them from seeing something, and the parents is shocked or just plain, that could work. Let me know what you think :)

video

Well, last night I was meant to have people meet me to discuss filming and acting parts, and people to help me with editing. The actors chosen didn't turn up so I have had to reconsider other people that can be more reliable. The plan and script is in place, its just doing it now. I have reorganised another day for filming, and Hugh has asked I have some footage ready for the review, which is do-able. Then start editing it after, and over Easter. Posters and leaflets I can do in at least a week, but video is main focus for the time being. After doing test shots, I have decided to shorten the script and not include some shots, like the ones of the actual game, as this is advertising violent games when I am doing awareness on the effects, so had to reconsider that. Hopefully by the end of this week I will have some footage I can upload on here.

Video

The plan for the video, is to do a test shoot, as so I know what sort of shots I can achieve before doing the actual shoot. I have asked some people I know to help and have set up plans, and a script for an idea I have. Also a sheet that describes the intention of the campaign and what it is about, so the people helping are not in the dark. After the test shoot, I am going to be focusing more on the video being done, before attempting to create other mediums for the campaign, such as posters, leaflets, etc. The video is the main drive behind the campaign so getting that right first is the main priority, so the next few weeks before Easter will be devoted to this. The idea of the video is to be viral, and placed online, as more people make purchases online now, so it would seem more effective to have it online. Also, people tend to send and forward things to each other online, same with videos, thats the idea of viral. This is another thing for me to look into, as how the audience will see my video is key. I will look at how parents find out about games and where they purchase them, in order to help make my video accessible to more people.

Logo experimentation

Mediums for Final Major Project

My idea is ready, and now its time to start thing about what is going to be designed to help do this campaign. I had already sort of decided couple of weeks back to do some sort of advert, that could be put on television, sent over the interent (like viral) or even on a games disc before the game starts. Thinking about it now, if placed on a games disc, the parents wouldn't see it, just the kids, and they won't care. So perhaps it could be TV. Also as part of the campaign I will have:

• A logo, for the campaign
• a slogan, to accompany the advert
• information leaflet, to be distributed or picked up in retail/game outlets (contains information relevant to the campaign, and helps make the issue more understood, contact details included and companys that will work alongside, possibly game outlet stores, age rating companys, etc)
• possibly a stand for the leaflets
• maybe small postcards to distribute?
• posters ( displayed at bus stops, in schools, phone boxes, etc)
• t-shirt with campaign logo?

I have started work on a logo. The idea off the logo, is to be simple, and this idea came from the thought of it being aimed at parents, and about protection, and reponsibility. The name isn't decided 100%, but like PEGI, mine is initials, and well you can see below what I mean.

Its commonly known for parents to cover kids eyes if they don't want them to see certain things, like scenes in films, etc. Which is where I got this idea from, as it can also apply to games too. I have tested the design in different colours, may play around with other typefaces, this one is simliar to ones used for companys that do ratings, its kept simple and not to fancy which is why I used a typeface I downloaded called Harabara Bold. Its san serif, and looks clean, but may try the logo with other tyoe and see what looks best. Feedback would be appreciated :)

LIVE ACTION FIGHTING VIDEO GAME: ULTIMATE FIGHTER

One example I found which I could use for my idea for the video advert that I am considering doing, based on fighting, as this is more realitic than shooting the video in the style of a  first person shooter type game. Fighting is something more likely to happen in everyday life than a person being shot with a machine gun. This is perhaps going to help for the starting point of how I intend to get my message across to the audience. This idea shows the concept of fighting as cool, I want to show how games can influence young kids and teens to be aggressive, and show how they can be affected on a more realsitic scale. Time to start storyboarding I think!

Future First Person Shooter

Here is some other example I found that has given me some ideas for what I could have my advert look like. Going to try and find some examples that are done in the style of a fighting game.

Heres the link to a questionnaire I made for research purposes for this project, just to find out responses from people on computer games. The idea is to find the results that occur in most of the questionnaires I recieve back.



http://www.surveymonkey.com/s/M6MXSGY

Time Crisis - Ft. Andy Whitfield

See this on Youtube and looks good for the sort of ideas I am starting to have, to use in my advert for the campaign about violence in games effecting kids and young teens. The use of the "insert coin" at the beginning, exactly like time crisis, is a good way of showing its a game, using mediums from the actual game itself. Clever use of After Effects too.