For ideas, I have started going down the path of perhaps doing the computer game laws idea, but maybe changing it, looking at issues, like what effects games can have, physically and mentally. Most people play computer games, and have played Grand Theft Auto and not had the urge to go mug someone or go shoot someone. There are a few stories in other countries of young people committing crimes from being influenced by games, but I think realistically, there is more of an issue linked to health, such as the rate of obesity in the UK, eyesight problems, etc. I am going to research more at negative sides of gaming, and use this to start the main campaign. As part of my research, I found this image on google, its an old advert for knife crime done my the Metropolitan Police. They have used the idea of computer games in order to reach their intended audience, and it actually worked, but the advert was stopped after a few weeks, and removed. This is one image I have, their isn't any more as the campaign was taken offline too. Here is the actual advert, see what you think. I think it has a negative and positive message.
http://www.youtube.com/watch?v=fdWo2y5oqnQ
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